Sophie Maxwell

Global Futures Director,pearlfisher.com
Title of Talk
PANEL: Keeping Our World Healthy Through Design
Website
pearlfisher.com
Social Media
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Sophie Maxwell

Global Futures Director,pearlfisher.com

With a degree in Fashion Marketing from Central St. Martins and nearly 20 years working in the branding industry, Sophie informs and inspires brands about the power of change and what it can mean for them.

Future thinking means we’re ‘always on’ – and no form of media goes unturned without thinking about how it can inspire the bigger picture. Working across all four studios – London, New York, San Francisco and Copenhagen – Sophie leads the team to bring together a picture of macro global insights, keeping their clients ahead of the curve and ready to lead the changes in their categories rather than follow them.

To truly understand change you have to be on its wavelength so for Sophie, travel has become a way of life. As Picasso said ‘inspiration exists, but it has to find you working’ so wherever she is, from Europe to the Americas, Jakarta to Beirut, Sophie is continually looking to paint a picture of how the world will change.

PANEL: Keeping Our World Healthy Through Design

Today brands have the power to create the mainstream changes we need to keep our growing world fed, healthy, and beautiful. But, in order to do so it’s important for brands to first understand industry challenges, emerging culture shifts, and ultimately how consumers needs and desires are changing. We’ll chat with Sophie Maxwell from Pearlfisher, and Manuela King of RHAA about how brand and landscape are taking our changing desires into the future.