Peter Judd

Creative Director,noise13.com
Title of Talk
Pretty Pictures / Pretty Words
Website
noise13.com
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Peter Judd

Creative Director,noise13.com

Peter has spent his entire career in the Bay Area. Before joining Noise 13, he was VP Creative Director and Partner at an integrated advertising and design firm called, Hub.

Peter’s client experience includes Nike, Levi’s, Sephora, Banana Republic, Google, Facebook, Twitter, Sony, Microsoft, Smart USA, Coors, General Mills, GM, Allstate, Disney, Oakland A’s, and the 49ers.

Peter has been recognized by almost every major advertising and design awards competition. He’s written articles for, or has been interviewed by, Adweek, Advertising Age, Communication Arts, HOW and Print. His work has been featured in multiple books about advertising and design.

Pretty Pictures / Pretty Words

Whether we are working on a branding project, an advertising campaign, or the interior of a new restaurant space, we, as designers, often lean on sketches, illustrations, renderings and existing photography to help sell our ideas through. Sometimes these elements are accompanied by words that further describe the picture we are trying to paint. Other times we simply name the concept and let the visuals do all of the talking. What’s the right balance? How do they best serve one another? Can a longer written description actually be more powerful than a bunch of images? Is there a danger in trying to create a deeper narrative early on? I’ll share a recent Noise 13 project with you where words played a critical role in selling through an idea and we can ponder the question: Pretty words or pretty pictures?