Branding Activism: Behind the Scenes of Swing LeftWebsite
Miriam is a brand strategist with over ten years’ experience developing strategy, naming, and messaging for 50+ brands. She is passionate about launching and growing brands that affect social change. Her client roster includes global brands (Google, Adobe, JD Power), growth-stage disruptors (Planet, Tile, Grand Rounds), and public sector organizations (SFUSD, La Cocina, VisionSpring). She is also a Co-Founder of Swing Left, a national political movement. Previously, she worked as a Senior Consultant at Interbrand and as VP of Business Development for VisionSpring, a global social enterprise. A published poet and author, Miriam holds an MBA from UCLA Anderson and a BA in anthropology and creative writing from Columbia University.
Branding Activism: Behind the Scenes of Swing Left
In the wake of the 2016 election, countless new activist groups emerged to give people an outlet for their political energy. Swing Left is considered one of the most successful and influential of those groups. Hear from one of the co-founders about how Swing Left leveraged the power of brand to achieve its goal of flipping the House in the midterm elections.