Kristen House

Content Strategy Lead,google.com
Title of Talk
Content Strategy: A Transformational Lens
Website
google.com
Social Media
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Kristen House

Content Strategy Lead,google.com

Kristen House is the Content Strategy Lead for Google Ads, managing a team of UX Writers and Content Strategists. Her team works hard to normalize the words Google Ads uses, and make sure that humans can understand their complex products.

Content Strategy: A Transformational Lens

The term “Content Strategy” fits all the criteria for an internet economy buzzword: vague and broad enough to encompass everything, the phrase itself doesn’t shed much light on what it actually is.  Kristen House and Joscelin Cooper will talk about content strategy as a lens and design approach. Whether you’re a tech or UX writer, comms professional, or designer, strategic, thoughtful content makes for better experiences – experiences founded on deep empathy for human relationships and authentic connection.

This discussion will look at how content strategy is applied to product design and organizational communications, with a foray into how the right words and messages can transform critical moments of one’s personal life, compelling growth and transformation.