Content Strategy: A Transformational LensWebsite
Kristen House is the Content Strategy Lead for Google Ads, managing a team of UX Writers and Content Strategists. Her team works hard to normalize the words Google Ads uses, and make sure that humans can understand their complex products.
Content Strategy: A Transformational Lens
The term “Content Strategy” fits all the criteria for an internet economy buzzword: vague and broad enough to encompass everything, the phrase itself doesn’t shed much light on what it actually is. Kristen House and Joscelin Cooper will talk about content strategy as a lens and design approach. Whether you’re a tech or UX writer, comms professional, or designer, strategic, thoughtful content makes for better experiences – experiences founded on deep empathy for human relationships and authentic connection.
This discussion will look at how content strategy is applied to product design and organizational communications, with a foray into how the right words and messages can transform critical moments of one’s personal life, compelling growth and transformation.