Content Strategy: A Transformational LensWebsite
Joscelin Cooper is currently a UX writer/designer at Google, but mostly, she’s mom to 5 year old, Saoirse. She’s very into reading and listening to audiobooks, early bedtimes, and adventuring in the mountains. Her love language is plans; making them, keeping them, looking forward to them. Joscelin is delighted that her dual degrees in Comparative Literature and Spanish Language earned her any sort of gainful employment or career path.
Content Strategy: A Transformational Lens
The term “Content Strategy” fits all the criteria for an internet economy buzzword: vague and broad enough to encompass everything, the phrase itself doesn’t shed much light on what it actually is. Kristen House and Joscelin Cooper will talk about content strategy as a lens and design approach. Whether you’re a tech or UX writer, comms professional, or designer, strategic, thoughtful content makes for better experiences – experiences founded on deep empathy for human relationships and authentic connection.
This discussion will look at how content strategy is applied to product design and organizational communications, with a foray into how the right words and messages can transform critical moments of one’s personal life, compelling growth and transformation.