Joscelin Cooper

Writer,google.com
Title of Talk
Content Strategy: A Transformational Lens
Website
google.com

Joscelin Cooper

Writer,google.com

Joscelin Cooper is a writer and designer at Google.  She’s also mom to Saoirse, and sometimes, a mountain climber.

Content Strategy: A Transformational Lens

The term “Content Strategy” fits all the criteria for an internet economy buzzword: vague and broad enough to encompass everything, the phrase itself doesn’t shed much light on what it actually is.  Kristen House and Joscelin Cooper will talk about content strategy as a lens and design approach. Whether you’re a tech or UX writer, comms professional, or designer, strategic, thoughtful content makes for better experiences – experiences founded on deep empathy for human relationships and authentic connection.

This discussion will look at how content strategy is applied to product design and organizational communications, with a foray into how the right words and messages can transform critical moments of one’s personal life, compelling growth and transformation.