Ivy Ross

VP of Design for Hardware,
Title of Talk
From Design Thinking to Design Feeling
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Ivy Ross

VP of Design for Hardware,

Ivy Ross is currently the Vice President of Design for the Hardware Product Area at Google. In 2017, she and her team launched a family of consumer hardware products ranging from smartphones to smart speakers, earning 45 different design awards resulting in Google being named the “Best Design Company” by Fast Company in 2018. Previously, Ivy has held executive positions spanning from head of product design and development to CMO and presidencies with several companies, including Calvin Klein, Swatch, Coach, Mattel, Bausch & Lomb and Gap. A renowned artist, her innovative metal work in jewelry is in the permanent collections of 12 international museums.Ivy’s passion is human potential and relationships. She believes in the combination of art and science to make magic happen and bring great ideas and brands to life.

From Design Thinking to Design Feeling

What does it look like and feel like to hold Google in your hands? In 2016, that was the assignment given to myself and the design team I lead at Google. To answer that question, we embarked on a mission to shift the company’s understanding of design through our approach to the creative process. This presentation will take you on that journey, from the creation of the new design language to a way of working that continues to be critical to our success. It will also offer insight into my personal passions and ongoing learning that have influenced my approach to leading design and making magic happen.