Although Peter Judd’s first job was as a caddie, he knew he needed to be in a creative field when he asked his dad what he should be when he grew up and his dad responded “an art director in an advertising agency”.

After graduating from Syracuse University in New York, where he studied Advertising Design, Peter moved to San Francisco. He spent over a decade as VP Creative Director at Hub Strategy and Communication and helped the company grow into a globally respected shop. Along the way Peter has been recognized by major award shows and has been featured in Communication Arts, AdWeek, Ad Age, HOW, and Print magazine. In May 2018, he joined the Noise 13 team as Creative Director.

We asked Peter five questions about his creative life, and his answers are below. You’ll have the opportunity to get better acquainted with him when he monitors one of the popular Lunch + Learn discussions at the 2019 In/Visible Talks conference.

What is your relationship to the creative process?

“Because I have spent most of my career in more traditional advertising agencies, my creative process was often tied tightly to, and defined by, the copywriter I was working with. So, my view on my relationship to the process is very similar to how I look at any relationship between two people who love, trust, and count on one another.”

How or where to you find inspiration?

“I find a lot of inspiration in architecture and interior design.”

What was one of your biggest creative challenges?

“Designing and building the ultimate action sports vehicle for Nike in less than two months.”

Favorite digital or nondigital tool?

“Paper Mate FlexGrip Ultra Ballpoint Pen 1.0mm.”

How is one of your heroes and why?

“My mom is one of my heroes because of how amazingly creative she is and how perfect her handwriting still is.”

BONUS ROUND: What’s on your desk?

“A lot of things made out of cork and three miniature Eames Time Life stools.”