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January 04, 2021

Five Questions with Maddy Beard: UI/UX Creative Resident at Adobe

INVT21 Workshop Host Maddy Beard talks with us about finding inspiration when you’re not looking for it and being creative for the sake of creating.

If you’ve found yourself at a professional crossroads this year (and let’s face it, we all have), you’ll want to check out INVT21’s Evening Workshop “Re:Design Your Creative Career with Intention” hosted by Maddy Beard.

Currently at Creative Resident at Adobe, Maddy is a strategic designer who focuses on UI/UX design in the wellness space. She’s exploring how tech can be used to help people reach their wellness goals, and she has a passion for sharing her process and learnings on Instagram and her YouTube channel.

Maddy’s answers to our questions below had us Re:Examining our own intentions, and her 30-minute workshop will help us Re:Think what our creative careers might look like in 2021—and beyond.

What did 2020 bring into focus for you that you want to Re:Make, Re:Think, Re:Imagine, or Re:Design for 2021?

I realized that being creative outside of my work is really important to me. I have a tendency to try to turn everything I do into a business venture or an opportunity to share with the community. But throughout 2020, I came to learn how important it is to leave room to create just for me, and just for the sake of being creative.

What is your relationship to the creative process?

This meme pretty much sums it up:

https://imgflip.com/memetemplate/227289961/Started-making-it-had-a-breakdown-bon-appetite

How or where do you find inspiration?

I find inspiration if and only if I’m not looking for it. The moment I start over-thinking is the moment it all goes downhill. To try to work with this, I like to go for walks out on the trails by my house with my dog and without my phone. I’ll also just let myself chill when I need to by zoning out to YouTube videos and just giving my brain a break.

What was one of your biggest creative challenges?

Not having enough time to pursue all of the creative ideas I want to try out. Like many creatives, I’m multi-passionate and often want to shift my focus from one thing to another. Prioritization and sticking with projects are things I’m always working on.

When did you first realize you needed to be in a creative field?

I think I always knew it deep down. I grew up in a house that fostered creativity: my mom is a painter and interior designer, my dad is a writer, my sister is an artist and an art teacher. My favorite things to do as a kid were creative. I would lead my younger cousins in an effort to build complicated forts in the basement, write scripts and film movies with our ancient video camera, and make crafts and try to sell them to my family members. Making things and showing those things to people has always been my way of expressing myself.

Bonus Round: What are you reading right now?

Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert.