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December 14, 2017

Five Questions with Rob Goodman: Creator of the Making Ways Podcast

Rob Goodman is a Renaissance man, one who has the ability to blend business sense with creative expertise. He is an illustrator, and he is a principal at OpenVerse, where he works with companies to drive marketing, brand, and content initiatives. He led online marketing for Simon & Schuster, helped shape grassroots digital marketing at Sony Music, and most recently was Head of Global Marketing for Digital Publishing at Google. He brings all of his experience and insights to his role as Host of Making Ways, a podcast about the unexpected paths to creative careers.

At our upcoming In/Visible Talks conference, Rob will be hosting a live podcast and conversation with Lumi CEO Jesse Genet. They’ll talk about the entrepreneurial spirit, following your calling, and balancing work and life. Join us!

What is your relationship to the creative process?

“I am a creator, producer, and strategist who works with partners to develop and execute a vision. I love every aspect of the creative process––from sketching to finalizing an illustration to developing a strategy and launching a global marketing campaign. Creating the right environment for creativity to flourish is a particular passion of mine.”

How or where do you find inspiration?

“My greatest inspiration these days is from the conversations I have weekly with creative minds of all walks for my podcast Making Ways. Beyond that––art, music, and technology regularly inspire my creative process.”

What was one of your biggest creative challenges?

“After years of working in corporations (full-time leadership roles at Google, Simon & Schuster, and earlier with Sony Music and Nickelodeon), my greatest challenge of the last few years has been designing for success as an independent business owner with my marketing firm OpenVerse. Without the parameters of that well-established corporate structure, it’s been invigorating to define my work on new, independent terms.”

When did you first realize you needed to be in a creative field?

“Probably when I first started drawing, which began before I can remember. But there was a flower arrangement I drew for my grandmother in preschool that I recall really grabbed her attention. I loved creating something out of nothing and making people’s days brighter with it. I think I still operate with that mindset today.”

Who is one of your heroes and why?

“Norman Lear has always been a prime example for me. He is constantly reinventing his career, honing his craft, and bringing social issues to the forefront of American dialogue. And he does it with humor and an eye toward breaking down walls to find the shared human experience that connects us all.”

BONUS ROUND: When not at your day job, you might be found…?

Illustrating, writing about music, or running through Golden Gate Park.”