July 27, 2018

Five Questions with Bryony Gomez-Palacio: Principal and Co-Founder of UnderConsideration

Along with her husband and partner, Armin Vit, Bryony Gomez-Palacio runs graphic design firm and publishing powerhouse UnderConsideration. They have been long time contributors, starting in 2002 when they introduced the design blog Speak Up, which earned a spot in the Cooper-Hewitt’s Design Triennial in 2006—the only blog included in the exhibition. Currently she manages popular blogs Brand New and Art of the Menu.

The couple has also co-authored five books, including Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design, and Flaunt: Designing effective, compelling, and memorable portfolios of creative work.

Bryony, like us, is passionate about bringing people in our industry together, and she and Armin created the annual Brand New Conference in 2010. She is a sought-after workshop leader and lecturer, and we’re thrilled that she will be joining us as a speaker at the 2019 In/Visible Talks conference.

What is your relationship to the creative process?

“I am in a committed relationship that has its ups and downs.”

How or where to you find inspiration?

“I am not one to seek inspiration for inspiration’s sake. I love to observe, learn, and catalog information in my head for future reference.”

When did you first realize you needed to be in a creative field?

“I grew up in a creative household, one where painting, writing, sculpting, and overall ‘creating’ was taking place at any given time. I didn’t know better than to not be creative.”

Who is one of your heroes and why?

“I have many people whom I admire, but I will go ‘current events’ on this one and name Emma Gonzalez. She has proven to my children that we are all capable of rising up while facing challenges and challengers when we believe strongly in an idea.”

What drives you to create?

“The need to breathe.”

BONUS ROUND: What is your favorite color?

“To wear, black. To create, orange.”