Five Questions with Anjelika Temple: Brit + Co’s Chief Creative Officer and Founding Partner
Do-It-Yourself creative genius (our words, totally applicable) Anjelika Temple’s favorite nondigital tool is spray paint. “I legit have a gold can of spray paint on my desk at all times,” she told us, “because you never know when you might want to gild something.”
Anjelika is Chief Creative Officer and Founding Partner at Brit + Co, a media company that inspires, educates, entertains, and informs real women looking to infuse their lives with more creativity. Founded in 2011, the company today offers videos, classes, online content, and products to over 175 million women.
Check out her posts on topics ranging from Lifestyle and Empowerment to Home decorating and Fashion. She brings her creative eye and passion to all sorts of DIY projects, and her enthusiasm will have you believing you can do these things too. When asked what drives her to create, she answered, “I believe that everyone’s voice is powerful, and I feel that it’s my responsibility to add to the collective chorus of creative expression—mostly with the hope that it inspires others to do the same.”
Read more about Anjelika’s creative process below, then come meet her and get a personal dose of inspiration when she joins us as a speaker at January 2019’s In/Visible Talks conference.
What is your relationship to the creative process?
“Like any relationship, it’s complicated. Over the last 10 years, my role with the creative process has evolved from being responsible for all production and execution to directing a team of badass creatives. For me, the best version of my process always involves rolling up my sleeves and trying a new method or direction myself, almost like trying something on. I still sketch on paper and find that having a quick IRL conversation moves things way further than tons of back and forth over email/slack/etc.”
How or where to you find inspiration?
“When I’m looking for new aesthetic inspiration, I love looking at vintage promotional posters: concert posters from the ’60s, airline and travel posters, album art, vintage signage. I love the boldness and simplicity found on a lot of these types of pieces. Other than that, when I need to get inspired I get OUTSIDE. I find that my mind is able to rest and reset when my body’s on the move, camping, hiking, etc. Ideas crystallize in my subconscious when I’m playing in nature.”
What was one of your biggest creative challenges?
“After working on digital creative for so many years, my biggest challenge by far was working on our first line of DIY kits at Target. Committing to the projects in each kit, the color palettes of the supplies, and the design of the packaging almost a year before it was coming out made me nervous. What if no one likes gold foil type anymore? What if the return of Memphis Design (which inspired the packaging) was a short-lived comeback? We had to put a stake in the ground at an extremely large scale for the first time, and it was nerve-wracking. Luckily, our audience and Target’s shoppers loved them!”
When did you first realize you needed to be in a creative field?
“In my kindergarten autobiography, I proclaimed that I could be an artist and author and would use art to save the world from pollution. So I guess I was five years old. Honestly, my journey with creativity has taken a lot of forms. In middle + high school, I took tons of art classes, did artsy activities outside of school, and was on yearbook (obvs). In college, I majored in art and was super jazzed on organizing communities around creativity, so helped spearhead several art clubs + activities.”
Who is one of your heroes and why?
“Avant garde artist Yayoi Kusama is definitely a hero of mine, and not just because I’m obsessed with patterns. I love the fact that her approach combines playfulness with depth. Also David Bowie, and not just because he wrote the song “Heroes”. I’ve always been drawn to Bowie’s 360 degree approach to and exploration of his own creativity. He played different gender roles, he tried out so many wild aesthetics, and best of all, you could hear his soul pouring into every song he wrote and performed.”
BONUS ROUND: What’s on your desk?
“Aside from the obvious laptop, monitor, mouse, and keyboard, I always have a paper notebook where I list out my to-dos, take notes in meetings, and inevitably sketch teeny tiny wireframes when giving direction to my team. I love having a plant on my desk, but had to switch to fake one because of watering danger! 🙂 And I usually have a few odds and ends I’ve recently received or picked up, like the brand-new Pop Charts book by local designer Katrina McHugh, a few mini Pantone notebooks, and, of course, one (tiny) brown hand (see onebrownhand.tumblr.com for context lol).”