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Five Questions with Adam Katz: Founder of Imprint Projects
Adam Katz describes himself as an “entrepreneur with a commitment to education, art, and music.” As President and Co-Founder of Imprint Projects, a creative marketing agency with offices in New York, Los Angeles, and San Francisco, he is currently working in multiple fields (brand marketing, festival and conference production, bookstore) to develop and support enriching and experimental cultural programs. Long-time clients include Levi’s, Dolby, Uniqlo, Virgin, and Google.
What is your relationship to the creative process?
“I am both an instigator and a mediator. I don’t have the ego (or perhaps the confidence?) to claim authorship for creative products, but I love being part of the process and am good at aligning forces (social, material, cultural, economic) to make creativity happen.”
How or where to you find inspiration?
“Inspiration comes to me in many forms, but mostly from my community of friends, artists, musicians, activists, educators, and academics. I think a lot about museums and exhibition practices, and am constantly inspired by displays that people craft for, and about, our world: from retail to religious, folk art to fine art, high-tech to no tech. Kids are also super inspiring, and I will forever be referencing my youth and the California culture of surfing, skating, and misplaced suburban angst.”
What was one of your biggest creative challenges?
“I frame most relationships as creative challenges. I think that forming a business, building a team, engaging clients and partners, and working to support niche cultural communities are supreme creative challenges.”
When did you first realize you needed to be in a creative field?
“It was never a realization, and I cannot assign a particular moment. I have always been involved in creative projects and identified with creative communities, and I never considered anything else. I happened upon a professional career that supported my creative (and political) ambitions nine years ago.”
What’s your favorite digital or nondigital tool?
BONUS ROUND: What are you reading right now?
“The End of Imagination by Arundhati Roy.”
At the January 11 In/Visible Talks conference, Adam will be joining Heather Day, Tim Belonax, and Brian Singer for an art-provoking panel discussion on “The Intersection of Art and Design.” Reserve your seat today!