LIVE from In/Visible Talks: Making Ways Podcast

At our 2018 conference, Making Ways Host Rob Goodman talked with Lumi CEO Jesse Genet about taking risks, following a calling, and redefining “achievement”

Posted 02.16.18 invisibletalks

Teenage entrepreneur, art school student, risk-taker, CEO—Jesse Genet’s path as a creative has been circuitous, sometimes scary, and ultimately fulfilling. We heard about how she transformed her passions into business success when Rob Goodman, Creator and Host of Making Ways, interviewed her at the 2018 In/Visible Talks conference for and recorded the conversation live for the podcast.

Jesse left her hometown of Detroit, Michigan, for Los Angeles with not much of a plan. “I wanted to create a different path from the ‘drop-down menu’ of careers—dentist, accountant,” she says. She figured things out along the way, trusting her instincts, pursuing a “different mental challenge”, and redefining “achievement”. She likes to think of risk as a muscle: “You have to exercise it early and often,” she says. Today Jesse runs, Lumi, a company of 25 people that re-imagines packaging for ecommerce companies.

After you’ve been inspired by Jesse’s story, check out the rest of the amazing episodes on Making Ways. Rob interviews painters, chefs, teachers, writers, and other visionary creatives about their paths so that we can learn how to forge our own.