Marta Harding is a Communication Designer and Design Lead at IDEO San Francisco. She leads teams, guides content, and uses design to drive impact. With an expertise in graphic design, she is passionate about building brands, developing visual systems, and marrying strategic thinking with design to meet the unique needs of both clients and consumers.
As a member of IDEO’s Design for Food team, Marta’s work with multi-disciplinary teams has helped companies like Suntory, Anheuser-Busch, Target, Nestlé, and The J.M. Smucker Company push their brands and their approach to creative thinking and innovation.
At IDEO, we use design thinking to solve diverse and complex problems. At some point during each project, designers find themselves feeling their way through shadows of ambiguity—our creative process flickers out and we struggle to rediscover the light that illuminates a way forward.
So how do you overcome a creative black-out? How do you problem-solve the unpredictable challenges that arise and help teams find momentum when they get stuck? In this session, Marta Harding, IDEO Design Lead, shares her own lessons about design, how to navigate ambiguity, and how to rediscover the light at the end of the creative tunnel.
Innovator, artist, protagonist, and positive provocateur, Maria has pursued a vision of intelligent, elegant, people-centered design throughout her professional life. Her grasp of the pragmatic, the authentic, and the essential have kept her at the forefront of design and business for over 30 years. Under Maria’s leadership, Hot Studio, the award-winning experience design firm she founded in 1997, grew into a full-service creative agency with an impressive list of Fortune 500 clients. In 2013, Facebook acquired the talent behind Hot Studio, where Maria worked as a Director of Product Design. In 2015, she joined Autodesk as VP, Experience Design. Maria is also the Co-author of “Rise of the DEO”
Everything at Autodesk is currently undergoing radical change—the industries we serve, the way our customers work, our 120+ products, and our internal culture are all changing. How can a 35-year old company who creates complex products for complex industries transform itself to be a customer-centric cloud company? As its first VP of Experience Design, find out what Maria has been doing to help drive cultural change at Autodesk. Here about the lessons she's learned along the way.